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Butter. In hip-hop lingo, “butter” means to be pampered and to be smooth. So, once one enters those luscious red lips at the entrance of this club, clubbers are theirs for the taking, and the people of Butter Factory have the right to make you party!
That’s exactly what NBTD [Nothing Better to Do] Club sought to give at The Butter Factory with their “Back to Baggies” event held on the 9th of May.
Now, not just anyone gets to hold an event at The Butter Factory. There is one main criterion for hosting an event at The Butter Factory - you’d have to bring something different to the table. So no luck just flashing your bling, your wad of cash or your daddy’s credit card to book an event. Definitely no JC parties here. Music wise, there are no “lean backs/yeah yeahs” like other hip-hop nights around the club circuit.
"If you see us in the club, we'd be acting real nice"
This “something exceptional” is exactly what NBTD’s “Back to Baggies” event sought to bring to The Butter Factory. There was a fashion theme for the night - a worthy effort to bring baggy-wear back, also a tongue-in-cheek dig at the new “skinny jeans” phenomena.
The Cartelz takin' in the crowd slow and easy
Added to this, a showcase of great local homegrown hip-hop crews: the Cartelz and Trivalation, alongside with hip-hop dance crew, Lush, what you got was a hands-down off-the-chain hip-hop performance for the night.
“Back to Baggies” brought “ol’ skool” back not only with the fashion theme, but with genuine hip-hop crews who have stayed true to the core of hip-hop, where it isn’t all about the blings, the ladies, the maseratis or the dough.
Early birds to the event received almost $100 worth of vouchers by various sponsors for the event - Essential Brew, Ambrosia - the Mediterranean Restaurant and Rustic Nirvana. Two VIP membership cards for The Butter Factory were also given away to the big spenders of the night.
The main act for the night, the Cartelz, proved why they’re still around despite the diminishing size of hip-hop talents in the local scene. Phaz, Coco and Reese blend hip-hop beats with Tagalog influences for a strikingly distinct sound.
Coco - a tiny girl with a big voice
The Cartelz also covered popular songs such as Timbaland’s “Give it to me” for the crowd, and with Coco’s smooth velvety voice, there was absolutely no mimicking of Nelly Furtado. Instead, she definitely showed that she has great pipes.
A fellow clubber remarked that “she [Coco] sounds better than all the Singapore Idols combined.” The rest of the rapping and singing were equally “tight”, which only proved that local hip-hop crews are indeed a talented lot.
Lush moves with smooth grooves on the dance floor
While the concept for the night was flawless, the event itself stopped short of being off-the-chain because of the very noticeable lack of baggy clothes on that night.
As with any event, there was delay at the start. It was while HOOKED was waiting around for the showcase to start that we noticed how slow the buildup for the crowd was. We wondered if their guerilla marketing had really taken off.
More than 3 is definitely a crowd
However, when the Cartelz finally took the floor to perform, the great music and dancing tipped the scale slightly in favour of NBTD. Before long, there was a considerable crowd formed and all eyes were on the dance floor.
NBTD’s popularity is set to rise with events such as these. With an entire department dedicated solely to clubbing, Art of Media, a largely youth-run events and media management company, with its affiliate NBTD, is set to get a piece of the action of the online clubbing databases.
Anyone can sign up as a member of NBTD for free! Aside from getting information on club happenings and entertainment events, other services such as speed dating and KTV-sessions are also available on site.
Just how successful will they be? With further improvements and more experience in holding clubbing gigs, who knows? Till then, clubbers can rejoice because there’s a new playa in town. Hooked
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Written by phaz on 2007-09-20 12:27:08
wassup.. |
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