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It is a fact that eco-friendly fashion comes with a price, and a pretty hefty one at that. Fashion items made by fashion houses that have 'gone green' are usually sold at a higher price as organic materials cost more than synthetic ones. Naturally, the masses of us would choose to buy a Topshop synthetic bag over a $1000 Freitag bag, which makes the whole eco-friendly fashion campaign a bit of a farce.
Even celebrities that promote environmental awareness have been touted as hypocritical, ignoring the fact that their jet-setting lifestyle generates more environmental waste than all their speeches about protecting the environment will ever save.
With these examples, it sounds like I'm about to predict doom and gloom in the eco-friendly fashion world.
On the contrary, whilst acknowledging these limitations, which may make eco-friendly fashion sound discouraging, I think that some progress is better than none at all.
Celebrities' support gives a platform to environmental issues which, regardless of their lifestyle, is still an opportunity to raise global awareness.
Mass produced clothes from Giordano may be cheaper than those Oscar De La Renta dresses made out of organic material, the awareness created however, is significantly higher for the latter. I mean, who knows recycled material can look this good? Hopefully, these ideas will also trickle down to more affordable brands that can and will incorporate eco-friendly habits in their manufacturing process eventually.
So, does the world need one more article on eco-friendly fashion? For the sake of generating awareness, no matter how seemingly insignificant it is, yes.
 Meanwhile, what can we clotheshorses do? Go vintage, of course!
One of the easiest and most genuine ways of being fashionably eco-friendly is to reuse that funky dress an aunt never threw away, those clutches from the '70s that belonged to your mother, or even your uncle's old-school polo tee, which are all back in the rage now.
Even without family inheritance of cool vintage clothes, it is astonishingly easy to make a trip down to the local Salvation Army store and check out the vintage gems available there at a steal.
Not just thrift stores, mind you, flea markets have also become the new alternative and hip place to be seen shopping, selling and trading. And yes, it is an eco-friendly activity too!
Eco-Fashion is not just for the well informed, the unattainable, and/or the rich, because little acts like replacing shopping bags with a reusable canvas tote and recycling your slightly torn leather jacket, will go a long way. HOOKED
Images courtesy of Google Images
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i agree
Written by Guest on 2008-07-24 10:02:08
im creating a graphics project for GCSE based on making fashion eco-friendly through vintage fashion, whilst doing research for it i found this page, and not only do i have totally the same opinion as u but i have much enjoyed your wonderful writing skills. this article has given me confidence to do the project through backing up my opinion. thank you  |
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